Zip Code Segments & Demographics Listing - IFRML.com

Understanding customer populations are important to answering many business questions:

-        Who are my customers?

-        Where can I find more customers with similar needs?

-        How can I craft my marketing & sales outreach to speak the language of my customers?

Customer segmentation analysis helps efficiently answer these questions by finding groups of customers that have similar demographics to more efficiently communicate with them and understand their specific needs.  Instead of a one size fits all approach or an excessively detailed, bespoke approach for each customer, segmentation is a middle ground. We use 5 segments that are large enough to justify investing in customized content and analysis but small enough to find differentiated geographies and demographic nuances.

This type of analysis can be time consuming and relies on technical machine learning algorithms and tools.  Even with access to good demographic data, it is difficult to find the correct level of aggregation to drive useful frameworks.

I have done many customer segmentation projects to help multibillion dollar companies in the retail, telecom and financial services industries use their internal data paired with census demographic data to quickly find actionable customer & product segments.

You’ll receive:

-        Customer segment descriptions in pdf format

-        CSV with 30,000+ zip codes and segments