What Type of Zip Code Do You Live In?

The US has more than 30,000 zip codes but what makes them tick?

We used a machine learning algorithm to group each zip code into 5 clusters based on demographic data from the American Communities Survey (a short-term version of the US Census) to understand trends and patterns in each group.

Why is this useful?

• It's interesting:)
• It can help you target specific types of zip codes for products & services
  • Marketers can focus advertising & direct mail to zip codes where their customers reside
  • Ads & promotions can fit specific cluster demographics (back-to-school vs first real job)
  • Service providers can find buyers based on income & housing attributes
• It can help with finding places where you want to live (or not live) based on demographics
• Investors can use this information to find new markets, increase market share, open new stores & distribution locations, etc

We're currently in R&D mode so feel free to download for free (or leave a tip - $1.00 would be great).

Also, in the next few months, as new data becomes available, we'll update these groups.

Please leave a review and let us know if there's other data or information you'd like us to include.

Addition details & preview at IFRML.com